Where’s My Website Traffic Gone?
The Internet is, more often than not, a customer’s first point of contact with your company. Enticing people to stay and explore your website is a difficult talk, especially when your website is years out of date.
There are multiple reasons why your website is receiving less traffic than it used to…
Too Much Going On
It’s a rare instance that you go to a successful business’ website and their website is full of multiple text fonts and every colour in the rainbow. They all hone in on a specific theme and keep this throughout their whole website.
Not only do websites with multiple fonts look chaotic and untidy, but they’re also confusing and very off putting. Preferably, use no more than 3 or 4 fonts and colours throughout your website, not only will this make your website more approachable but it will also look professionally built, even if it isn’t.
Too Much Writing
On average, only 28% of text is read on a webpage, so why should you post paragraphs upon paragraphs of useless text. However, likewise, customers may become suspicious of your business if you don’t have enough information. Finding the right balance between too much and too little information is vital.
Out of Date
Customers don’t want to read irrelevant and out-dated blogs from 2011. They want to know what’s happening within your business sector. Keeping your blog fresh and interesting will attract readers. These readers will then, hopefully, survey the rest of your website.
Updating the blog section of your website regularly also tells Google that your website, and business, is alive and active, therefore helping it appear higher in Google searches.
Relying on text completely will lead to little success. Images and videos are much more visually pleasing and break up blocks of text. Videos also require little effort to watch which is always a plus.
Ignoring Social Media’s Power
Social Media is probably the best free marketing tool out there. One tweet or status can send people straight to your website. Utilising social media platforms (Facebook, Twitter, LinkedIn etc.) enables you to grab your audience’s attention.
As well as joining conversations and getting your brand out there, linking your blogs into your social posts will most definitely increase traffic, especially if the topic is relevant.
The Technical Problems
How long does your website take to load?
Anything longer than a few seconds and any potential visitors are going to click off and visit somewhere else.
Every successful website is 100% responsive, meaning that no matter what device it is viewed on, all content is visible and fits the screen perfectly. People are likely to be visiting your website on their mobile or tablet, especially if they’re coming from social media, so if your website isn’t optimised for a smaller screen then you’re loosing a lot of traffic.
Hyperext have vast experience designing and creating responsive websites for many different industries. So, if your website is out dated and you want it professionally rebuilt then don’t hesitate to get in touch with us today.