Craig has been with Hyperext for 4 years, consistently earning 5-star reviews from customers who praise his expertise in API management and client relations. His hands-on approach to solving Sage integration challenges has made him a trusted voice for businesses navigating complex technical implementations.
We sat down with Craig to get his insights on everything from the daily realities of managing API solutions to the evolving landscape of low-code platforms. His practical wisdom comes from years of being the primary point of contact for clients facing real-world Sage 50 integration challenges.
What does a typical day look like in your role?
“As a Senior Account Manager, I serve as the primary point of contact for all API-related queries and issues, such as Sage updates. I also handle new client enquiries and ensure prompt, effective support.”
What’s one major shift you’re seeing in how businesses approach software, integration, or automation?
“The move toward low-code and no-code platforms for software integration and automation such as make.com.”
What do you think is the biggest misconception about APIs, automation, or integrations?
“The belief that they are always plug-and-play solutions and ‘one size fits all’.”
Tell us about a recent project or challenge you worked on that made a clear impact for a client.
“A customer struggling to create reports from Sage data. We provided our API and allowed them to access Sage real time giving them the tools they needed to create reports.”
What makes a great integration or software solution in your eyes?
“A system that does what it says on the tin and if issues arise, they can be dealt with professionally and timely.”
What’s one piece of advice you’d give to a business thinking about upgrading or connecting their systems?
“Have a clear understanding of your business needs and processes. How you want things to work.”
What makes Hyperext different from other providers in this space?
“We are customer focused, constantly striving to deliver the best service possible and dedicated to resolving Sage 50 UK Integration issues.”
How do you stay up to date with emerging tech and shifting client needs?
“A combination of continuous learning and client feedback.”
If you could automate any personal task in your life, what would it be?
“Meal Prep. Having great meals cooked to perfection.”
Craig’s client-first approach and practical expertise make him an invaluable resource for companies serious about getting their Sage 50 integrations right.